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Why Small Businesses Should Upload On Social Media Everyday

Denzil Duke

• 2 min read
Why Small Businesses Should Upload On Social Media Everyday

I’m going to discuss three important reasons why, as a small business, you should post content every single day on platforms like Facebook, Instagram and TikTok.

If you don’t know who I am, my name is Denzil Duke.

I’m currently a 19 year old freelance digital marketer helping small businesses get more customers through content marketing. This is all in an effort to land my first marketing role in Australia.

I'm a product of my own work and advice. I upload everyday on my Instagram page for the same three reasons I will discuss.

The inspiration for this article came after talking to one of my clients talking about the importance of uploading everyday.

(They own a tile shop by the way)

Here’s the three reasons why you should upload everyday:

  • Consistency
  • More Opportunities To Reach Audiences
  • Lead Nurture

Consistency

  • Uploading daily creates a consistent cadence.
  • Audiences return to your content because of your reliability.
  • Regular posting helps you improve your content creation skills.

More Opportunities To Reach Audiences

  • Each post is a chance to reach more people.
  • If you post only once a week, you have 52 opportunities a year.
  • Posting daily gives you 365 opportunities, a 600% increase.
  • It takes just one viral video to significantly expand your reach.

Lead Nurture

There are two lenses we can look at content as lead nurture: organic content and paid ads.

Organic Content

  • People who engage with your content are interested in your products/services.
  • Ideal for platforms where you can directly message people.
  • If they're not ready to buy, they stay engaged in the buying cycle through your content.
  • Free content complements paid ads effectively.
  • When people see your ad, they often visit your profile.
  • They consume your content and, if it's good, they follow through with your CTA. Buy now, visit our website, call now

Summary

Consistency: Regular posting creates a reliable cadence and improves your content creation.

More Opportunities: More posts mean more chances to reach new audiences and potentially go viral.

Lead Nurture: Content marketing keeps potential customers engaged, and pairing it with paid ads enhances effectiveness.