Notes From Mr Beast's Leaked Documents

A few months back, a production paper written by Jimmy (Mr Beast) himself leaked.

I read through the whole paper.

Here are TWO important points that I'm taking away and for any content creators.

Video Structure

"Hook people at the start of the video, transition them to an amazing story that they are invested in, have no dull moments, and then have a satisfying payoff at the end of the video with an abrupt ending."

Give a reason for someone to consume your content. Retain them by having structure (story in Jimmy's case). Satisfy the original reason for the viewer consuming the content.

This sounds like Alex Hormozi's 'Hook, Retain, Reward' of the content unit.

Why the abrupt ending?

Especially with YouTube, your retention rate determines if the algorithm pushes your content. Stretch out your ending and people will click off creating a dip in retention.

Cut the video short, and you maintain the retention.

What You Consume Determines Your Future

The information diet...

What you consume determines your profession.

Someone funny would be watching copious amount of brain-numbing content.

Replace it with stock trading and investing advice, would the same person be as funny?

Probably not.

"You. Can’t. Get. Inspired. By. Things. You. Don’t. Know. Exist."

"Your information diet. Consume things on a daily basis that help you write
better content."

For educators and entertainers, you create content by experiencing life. Whether it's your work, your relationships with other people, or internal dialogue.

Experiencing life through the lenses of other people.

Lessons From Controversy

Love him or hate him, he knows how to play the social media game.

Of course, not all content creators I trying to replicate his success.

Success leaves clues.

However, this doesn't give you permission to mistreat employees, have a toxic workplace culture, or sell unhealthy products to children.

(Allegedly)